Wednesday, 28 January 2015

KIM KARDASHIAN LAUNCH OF THAT MAGAZINE



Kim Kardashian, you know that she is very, very famous. Some would say that's all you need to know. She has 25 million Twitter followers, about a million less than Oprah Winfrey and nearly 5 million more than CNN Breaking News. Her Instagram account, where she is a prolific purveyor of selfies, is the site's third most popular. You can't walk through a supermarket without glimpsing her on a multitude of tabloids whose headlines holler about her relationships, her parenting style and the vicissitudes of her ample curves. She is variously seen as a feminist-entrepreneur-pop-culture-icon or a late-stage symptom of our society's myriad ills: narcissism, opportunism, unbridled ambition, unchecked capitalism. But behind all the hoopla, there is an actual woman -- a physical body where the forces of fame and wealth converge.

She looks exactly the same in person as she does in photographs or on television, with one exception: she is smaller than she appears in images, with tiny, almost doll-like ears and feet and hands. Everything else about her seems amplified, tumescent. Her black hair is thicker than any you have ever seen, her lips fuller, her giant Bambi-eyes larger, their whites whiter, and the lashes that frame them longer. But that's not to say it looks real, either. She is like a beautiful anime character come to life.

The rap on Kim Kardashian is that she has done nothing to merit her fame. But the longer I steep myself in the ambience of her pleasantly languid manner and hologram-perfect looks, the more facile this charge begins to seem. Of course, she has cannily leveraged that fame to build, with her sisters, a beauty-industrial complex, which includes a clothing line, a makeup line, a line of tanning products and seven perfumes. Her mobile app, Kim Kardashian: Hollywood, in which players climb their way to A-List status under Kardashian's tutelage, has earned over $43 million since its debut in June.

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